PlaceMakers has teamed up with the Prostate Cancer Foundation for Blue September and want to give away vouchers worth $200 each.
The catch? You have to send in a picture of you ONLY in your undies. Do that and you'll go into the draw to win one of five $200 PlaceMakers vouchers.
Don't have a decent pair of drawers lying around? Just head to down to your local PlaceMakers store - they've got some Swandri undies in stock for only $25. And to make everyone feel good, $10 from every pair sold in September will be donated to the Prostate Cancer Foundation of New Zealand.