Police estimate 100 people are charged with drink drving in NZ, EVERY DAY - And 2018 has already tragically seen the loss of 197 lives on our roads - and it's only bloody May.
Sorry to get heavy on ya, but, well, drink driving is a heavy problem.
Know somebody who needs a good shake out of their drink driving ways?
Maybe take a leaf out of Tom Mabe's book.
Back in 2013 Tom's mate Ray had a whopping five DUIs and was well on his way to his sixth.
After Ray passed out from a heavy night on the rinse, Tom pulled some ridiculous strings and put his mate in a fake hospital room, with a fake doctor, who informed Ray that he'd been in a coma for ten years when he woke up from his drunk slumber.
Tom even got a fake news report with updates on a gay Justin Bieber and a President Hilary Clinton to really bring his fabricated reality home.
One hell of an epic (and deserving) stitch up/life lesson.
Check it out above.