Well, well, well, if it isn't the start of November. Carol season.
As we're all still struggling to scrub the fake blood off our stained skin and shake the Halloween hangovers, malls are installing their Christmas trees, festive home owners are putting lights out, and stores are starting to punish us all with Christmas F*%kING carols...
Christmas carols cans genuinely have a negative psychological impact on your health.
Even if you like Christmas, you gotta admit, we just don't have enough Christmas songs to last two months.
By the start of December, if Wham! or Mariah Carey assault your earholes one more time, you're thinking this could be the end of you. You're going to crack. Strip down to your underwear, turn the foodcourt tables upside down, kicking and screaming, then tackle the enormous Christmas tree and take the big' green bastard down.
...Nobody else fantasises about that? Too far?
SCIENCE THINKS NOT.
Turns out the constant repetition of Christmas carols cans genuinely have a negative psychological impact on your health.
Victoria Williamson, a researcher on the psychology of music at Goldsmith's University recently spoke to NBC about the 'mere exposure effect'.
Which is essentially our U-Shaped relationship with music we like. The more we hear it it, the more we enjoy it, until it reaches a peak, then crashes down.
Makes a hell of a lotta sense.
With Christmas music, it's polarising.
Victoria explained how the music's effects is largely influenced by your mood.
People who are stressed about Christmas, worried about money, shopping, visiting family, providing enough food, ect... are probably going to find Christmas carols a real struggle, seen as they serve as a constant reminder for their stress.
Meanwhile the petulantly jolly type. Well you know what they're like.
The music will remind them of childhood memories, family gatherings, and get all warm and fuzzy.
However, no surprises shops don't give a rats ass about your mental health if you're spending money.
Eric Spangenberg, dean of the College of Business at Washington State University, said:
"We’ve shown that ‘holiday appropriate’ music combined with congruent ‘holiday scents’ can influence shoppers by increasing the amount of time they spend in a store, their intention to revisit it, and intention to purchase."
But, surely, in 2018, the year of people being offended. If Christmas carols is bad for some people's mental health, it's time we cut back?
Spare a thought for the poor bastards who actually have to work in the places that play Christmas carols day in day out.