The day has come - the sequel to Sacha Baron Cohen's wildly succesful film Borat drops globally on Amazon Prime today!
To celebrate the release, a 40-foot inflatable Borat, dressed in a mask-mankini floated down the Thames river in London today.
The side of the giant float reads 'WEAR MASK. SAVE LIVE.'
Somebody give this marketing team a pay rise.
The sequel, titled 'Borat Subsequent Moviefilm: Delivery Of Prodigious Bribe To American Regime For Make Benefit Once Glorious Nation Of Kazakhstan', was purposely rushed to premiere just before the American presidential election.
And it's already caused quite the stir in the U.S., with a compromsing scene recently emerging of Donald Trump's personal lawyer Rudy Giuliani.
The scene shows Giuliani with his hands down his pants, lying on a bed, in the presence of the actress playing Borat's daughter, who posed as a TV journalist.
Giuliani posted to Twitter saying, "The Borat video is a complete fabrication. I was tucking in my shirt after taking off the recording equipment. At no time before, during, or after the interview was I ever inappropriate. If Sacha Baron Cohen implies otherwise he is a stone-cold liar."
We can't bloody wait to watch this one.