Hipsters and their love for vinyl could well be changing the music game. The US' physical music sales beat digital downloads in 2017 - only by a wee 2% - but every sale counts, eh?
Don't get us wrong - streaming dominates, taking out 65% of overall music listenership.
And physical sales actually dropped 4% in 2017. However, thanks to the vinyl culture physical music is declining slower than other formats - downloads were down a whopping 17%.
Meanwhile, vinyl sales saw a 10% increase in 2017, meaning physical music sales are kicking on, contrary to popular belief.