Young women make up 50% of new guitarists

music news 18/10/2018

How about a big f*ck yeah for equality!?

A new study by guitar giant Fender has found young women now make up half of the population who have recently picked up the guitar and are learning to shred. 

The study was based in UK and the US, two of the biggest countries for churning out rock & roll. 

The phenomenon seems like it’s got legs, and it’s happening worldwide.


Move over Joan Jett, Courtney Love and Alanis Morrisette. The new generation of shredders is coming.    

In an interview with Rolling Stone Fender CEO Andy Mooney gave some insight on this new boost in equality:

“Today’s players have grown up in a different cultural context and popular music landscape, and rising artists like Mura Masa, Tash Sultana, Youngr, Daniel Caesar, Grimes and Ed Sheeran are changing the way guitar is being used,” 

“As a brand, we are committed to creating tools – both physical and digital – that this generation of creators needs for self-expression, now and in the future.”

“The fact that 50 percent of new guitar buyers in the UK were women was a surprise to the UK team, but it’s identical to what’s happening in the US."

Mooney added: “There was also belief about what people referred to as the ‘Taylor Swift factor’ maybe making the 50 percent number short-term and aberrational. In fact, it’s not. Taylor has moved on, I think playing less guitar onstage than she has in the past. But young women are still driving 50 percent of new guitar sales.

“So the phenomenon seems like it’s got legs, and it’s happening worldwide.”

HOW GOOD! 

Of course the music (and wider entertaimment) industry still has a long way to go as far as treating women with the respect they deserve. 

Do not let anyone that’s there intimidate you, or make you feel like you don’t belong there, because you do belong there.

NME reported further on this story and made mention of an interview with the female indie rock band; Haim.

“The stories are endless. We used to go into venues, we would show up for soundcheck, the sound guy would be on his phone and we’d go ‘oh, can I hear a little more of my voice?’ Then you’d get an eye roll.”

Danielle Haim continued: “The worst is actually after when someone from the venue goes ‘oh, you guys were actually OK’, or ‘oh, you guys actually play instruments.”

Denielle's sister Este had some excellent words of advice for all the up-and-coming female musicians, during HAIM's acceptance speech at the NME awards for best international band:

"Anyone that identifies as a girl, whenever you walk into a guitar shop or a soundcheck or a recording studio, do not let anyone that’s there intimidate you, or make you feel like you don’t belong there, because you do belong there.”

Hell yes.

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