McDonald's has lost the trademark to its classic Big Mac in the European Union, and Burger King wasted no time to rub it in, taking a Big Mac-themed shot at the world's biggest burger chain.
Specifically, the chaps at Burger King Sweden have revamped their menu with a new 'Not Big Mac's' range that hailariously trolls the Golden Archers, renaming their own food as items such as "Kind Of Like A Big Mac, But Juicier and Tastier", "Anything But A Big Mac", and the "Burger Big Mac Wished It Was".
Burger King released a video showing confused customers ordering from the new menu.
McDonald's lost the trademark after a legal battle with Irish outlet Supemac's, which sells its own "Mighty Mac."
Iwo Zakowski, CEO of Burger King's Swedish operation was also quick to put the boot in, saying:
McDonald's just lost its trademark for the Big Mac for suing a much smaller player . . . it's too much fun for us to stay away.
Maccas must be fuming over this one.
