John Day reckons Weetbix stole his "Dare To Dream" slogan

The Morning Rumble 11/07/2017

Yeah, ok m8.

Our sports guy John Day has a bone to pick with NZ's favourite breakfast cereal - Weetbix.

He claims they've stolen his slogan "Dare To Dream" - which he supposedly came up with five years ago - right down to the colour and the style.

He's even worded a lengthy email to the GM of Sanitarium and put them on blast on Facebook.

But it took a matter of seconds for John Day's movement to be shot down in flames, as Rumble listener Bridie pointed out he's also a the video above.