Watching Japan's weirdest TV ads of 2017 is like falling into a psychedelic trip

Sure, New Zealand has some banger ads. The whole "it's not gay unless it's gay" campaign went international last year, nobody's forgetting ghost chips anytime soon...

But Japan takes making commercials to a whole other level. This seventeen minute compilation of Japan's best ads is an experience, kinda like how we imagine it feels to fall into Willy Wonka's tunnel of terror.