Ahead of the Super Rugby season, Sky Sport dropped a promo video featuring some of your favourite players - Dane Coles, Sam Cane, Aaron Smith, and Angus Ta'avao to name a few - sharing what rugby means to them and how it's changed their life.
It's a bit different to the usual rugby promo vid - instead of showcasing the biggest hits and on-field action, we see a more vulnerable and emotional side of the players - and has been executed brilliantly.
Watch below.
The video has been well praised from punters - many of whom didn't expect to see this level of production or type of content.