If you're keen on the sort of feed that leaves the sweet taste of confusion in your mouth, you may want to try the latest from Hell Pizza: Cauliflower ice cream.
Yeah, itâs a crook idea, but it's got me intrigued - let me try and explain the idea for ya.
According to Hell, âitâs cauliflower but not as you know it.â
Hell has partnered with the Kiwi vegan ice cream brand EatKinda to launch their unique ice cream in two delicious-sounding flavours: Strawberry Swirl and Mint Choc Bikkie.
Now, I know when you read the word cauliflower, your inner child probably refused the thought, but itâs not quite as wild as you first thought.
EatKindaâs Jenni Matheson first discovered that cauliflower was the perfect base for plant-based ice cream âwithout having an over-powering tasteâ.
Matheson joined forces with Mrinali Kumar (Bachelor of Food Technology at Massey University) and BOOM, EatKinda was born!
Here's where things get extra legendary. The team use ârescued cauliflowerâ that would otherwise not make it to supermarket shelves to create the sweet treat.
Donât worry, Kumar says theyâre perfectly fine to eat, they just might not look the most attractive to the eye.
âWe source it from suppliers including Perfectly Imperfect, a social enterprise that saves cosmetically imperfect food from rotting in the ground. Itâs a win-win for everyone,â she says.
Well, that gets a big green thumbs up from me!
âWeâve always been big on plant power - from our Burger Pizza using Impossible Beef to the recent plant-based Steak & Cheese Pie Pizza,â Ben Cumming, CEO of HELL added.
He continued: For us, itâs about showcasing amazing plant-based alternatives and showing people that being kinder to the planet doesnât mean compromising on taste.â
EatKindaâs Strawberry Ripple and Mint Choc Bikkie ice creams are available now at HELL stores up and down the country.
