Liam Gallagher is raising awareness of men's mental health with his new music video for ‘Too Good For Giving Up’.
The former Oasis frontman has released the moving promo for the raw track from his latest solo LP 'C'mon, You Know', for which he's joined forces with the charity Talk Club.
The organisation is a "talking and listening club for men, offering talking groups, sports groups and therapy to help keep you mentally fit."
The lyrics include the line: “This song could save lives.”
The video shows actor David Jonsson, who portrays a man battling with depression stemmed from a "giant doppelganger on his shoulders, a burden that makes even the simplest of tasks an uphill battle."
After being ignored, he is greeted by a teenager wearing Talk Club’s ‘How are you? Out of 10?’ t-shirt.
More people then support him, and the doppelganger is finally carried. The relieved male then steps into a pub for a Talk Club meeting.
In a social media statement, Gallagher said: “We all know someone affected by suicide which sadly seems to be at an all-time high.
“I’ve lost many people far too early and it’s important to talk. I’m really pleased to be able to help in anyway with this song and will be partnering with Talk Club on my track ‘Too Good For Giving Up’ LG x.”
All money raised from streams of the single will go to Talk Club until March 2023.
Co-founders of Talk Club Ben Akers and Gavin Thorpes commented: “Suicide is the biggest killer of men under 50. And Liam is a hero to many of that generation. So to be collaborating with him on something that raises the awareness of Talk Club, and gets men talking and improving their mental fitness, will save lives.”
Gallagher will take over Talk Club's Twitter account this Thursday (13th October), where he'll discuss mental health issues, from 11pm til 12pm NZT.
Have a watch of the music video up top.